Rules Are Changing in Tourism

It’s no longer just about location, price, or amenities — your employer brand is now a key decision factor.

Hotels are competing for talent and this competition directly impacts the guest experience.

62% of hotel employees research the employer brand before applying.

(LinkedIn Talent Trends – Hospitality 2025)

Hotels with a strong employer brand receive 43% more qualified applications.

(Harvard Business Review – Workplace 2025)

Hotels with a strong employee experience see 17% higher customer satisfaction.

(Deloitte Tourism Experience Outlook 2025)

58% of Gen Z say if they’re proud of the brand they work for, they’re also more likely to choose it as a “customer.”

(Hospitality GenZ Insights, 2025)