IBM’s outlook for 2026: Those who manage uncertainty will win

The “5 Trends for 2026” report published by the IBM Institute for Business Value points to a period in which expectations of both executives and employees are shifting sharply, consumer behavior is being reshaped, and the impact of quantum technologies is beginning to cast a real shadow over the mainstream economy.

The report’s projections suggest that brands capable of turning uncertainty into an advantage, managing artificial intelligence with transparency, and strengthening collaborations will stand out in 2026.

According to the findings, 74% of executives believe that economic and geopolitical volatility will create “new business opportunities” for their organizations in 2026.

Source: Marketing Türkiye