Content creation is increasingly recognized as a respectable career

The “Monetized: Visa 2025 Creator Report,” conducted by Visa in collaboration with TikTok and Morning Consult, provides important insights into the creator economy.

Eighty-eight percent of content creators surveyed globally expect their income to increase next year — a sign of growing optimism about earning potential in the creator field. The vast majority of participants rely on personal resources, community support, and innovative methods such as crowdfunding to finance their activities. This underscores the need for financial products tailored specifically to content creators.

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